Transformers and G.I. Joe sales have been skyrocketing since the first quarter, says Hasbro. These sales can be directly related to the releases of the two huge blockbuster hits, G.I. Joe and Transformers 2. Stock has been on the up and up for Hasbro ever since the release of the two movies, raising each stock by .26 from last year. In the United States and Canada alone sales rose five percent from 784.3 to 792.2 million dollars. With both movies debuting this summer sales during Christmas can also be expected to rise because of the influence on children and collectors by the movies.
http://www.nytimes.com/2009/07/21/business/21hasbro.html?_r=1
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Very interesting subject. It's interesting to see how making a movie can be so influential to their stock. By seeing these statistics, it's questionable why other toy brands don't create movies.
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