USA Today 11.23.09 - GM Forecasts Pickup in Truck Sales

As the housing economy begins to rebound, General Motors hopes that its truck industry will do the same. Just how far has the housing economy slumped this year? As of October, it has dropped 32.5%. General Motors hopes dearly for an increase as many of its truck customers are very loyal to the company. These auto buyers also use their trucks for strenuous activities, needing to replace them often. A blow suffered to the hopes of economists stems from the fact that truck buyers have held on to their older trucks longer than usual, to compensate for the down economy. The dropping gas prices throughout the United States has also increased the hope of auto dealers, as well as economists.